One of the key themes in the article that I always try to be cognizant of is consistency. Here is a brief excerpt:
Increasing consistency...is easy to say but often difficult to accomplish. One common mistake is to make a rule that is applied strictly for some athletes and less so for a star athlete. This is a classic example of the kind of inconsistency that leads to a loss of credibility...I have frequently advised coaches not to establish rules or expectations that they are unable to enforce. If you know that you can't be consistent in your behavior, don't pretend or you will lose credibility with your athletes.Establishing rules and expectations that are unenforceable has always bothered me. If you are going to establish a rule or a policy, be ready to apply it - whether it be to your best player or your least talented. Most importantly, be ready to do it when you need that player most. Otherwise, your credibility is shot.
Personally, anytime I catch myself starting to elaborate on a policy or rule related to my team, I make sure to focus on the concept of how I will allow for the uniqueness of each situation, keeping the door for an adaptable response that fits the nuances of whatever the context may be. In my opinion, it is possible to do this and still maintain discipline and provide adequate direction for a team.