Saturday, July 10, 2010

Break Their Hearts, Steal Their Fans

I think I'm wearing Orange tomorrow, so I'm recruiting you with a couple of Nike spots.

This one just has a ton of cool one liners like the one in the title of this post.

This one was released in 2009 and shows the Dutch team's advancement through the brackets with the word "Bezet" in the final game, which means "Taken." This is a play on Dutch Queens Day celebrations, where people stake claims on street market spaces with tape the night before, marking their spot with the word "Bezet." Queen's day, or Koninginnedag is a national holiday in the Netherlands celebrating the birthday of the Queen of the Netherlands and is supposed to be a day of national unity. The song in this commercial is by a band named Daily Bread called Shot the Picture.

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