Wednesday, October 22, 2008

Imitation as a form of flattery

Here is an interesting take on the latest ad campaign from Microsoft, which Mark commented on last month. I have not been a big fan of the I'm a PC campaign and pretty much think that Microsoft is having its lunch eaten when it comes to head to head marketing points against Apple. I mean, honestly, I am afraid of Vista at this point.

"That's the problem with Microsoft's ads. They're still #1 and the bigger company, but by referencing Apple's successful ad campaign, they're acting like Apple is #1. (John Gruber made this same point the other day.) The ads fail because they serve to remind people that Apple comes up with good ideas that Microsoft then takes and shapes into something that so-called "normal people" can use or understand."

via Kottke

1 comment:

pele1410 said...

One of the big reasons these ads fail is because it took them a few years to finally respond. Had they done it immediately, Apply wouldn't have had nearly as much success.