And no, it is not a Starbucks commercial. In fact, it will probably give you some fodder to make fun of people like me who end up there about 5 times a week.
Some interesting points to tease you into making the time to watch this:
- There is a Starbucks in the Forbidden City
- 44 Million people a week go to Starbucks. Bryant discusses what these 44 million people actually do there.
- He also tackles why people pay the premium for coffee and proposes three core themes: Functional, Emotional and Expressive. Not to give it all away but did you know that Starbuck's coffee is the most caffeinated coffee on the market? It has 2 times the caffeine of Folgers. So the first idea proposed is addiction.
The presentation is from a conference called the Taste3 conference, founded by Robert Mondavi and explores the relationship of wine, food and art.