The rubber floor in the Bud Light commercial is real. The flooring is made by a company in Santa Ana, California named Rubber-Cal. The rubber floor is made of their Eco-Sport Tile product which is made from 100% recycled tires. Rubber-Cal has a page dedicated to the Bud Light commercial which even details what aspects of alcohol commercials are interesting to Bud Light's target demographic. The demographic of a Bud Light drinker, as defined on Rubber-Cal's website:
"The funny and zany Bud Light ads are designed for the calorie/ health conscious age group, 20-35 years of age."
Spot on champ. Most health conscious souls can often be found chugging Bud Light while they watch the game on TV.
2 comments:
I was thinking something along the lines of the dining room but I guess that would be a little weird.
what is the product called, as I can't order a sample due to the fact I'm living in UK
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