Sunday, January 14, 2007

Request Your Bud Light Rubber Floor

The rubber floor in the Bud Light commercial is real. The flooring is made by a company in Santa Ana, California named Rubber-Cal. The rubber floor is made of their Eco-Sport Tile product which is made from 100% recycled tires. Rubber-Cal has a page dedicated to the Bud Light commercial which even details what aspects of alcohol commercials are interesting to Bud Light's target demographic. The demographic of a Bud Light drinker, as defined on Rubber-Cal's website:

"The funny and zany Bud Light ads are designed for the calorie/ health conscious age group, 20-35 years of age."

Spot on champ. Most health conscious souls can often be found chugging Bud Light while they watch the game on TV.


Digg!

2 comments:

Unknown said...

I was thinking something along the lines of the dining room but I guess that would be a little weird.

Anonymous said...

what is the product called, as I can't order a sample due to the fact I'm living in UK