Sonic Temple Live

In the most recent edition of Paste Magazine there is an advertisement for the Storyville Coffee Company that was visually intriguing and thus generated a visit from me to their website. The coffee company prides itself on not over roasting their coffee beans and thus not having a strong bitter taste (which by the way, is one of the complaints that I hear most about Starbucks coffee). The site is pretty interesting and if you have some time and are interested in coffee, it is worth checking out for a few minutes. The video entitled "The Truth" is well made, tongue in cheek, and educational all at the same time.

Anyway, this is just a long winded introduction to the other concept created by the company's founders, Jon and Estelle Phelps, who created Sonic Temple Live in Ferndale, California. STL's premise is to offer high quality music and art events in a non-traditional method. Rather than compete with other theaters and nightclubs to book talent, STL patrons come for an evening's entertainment without knowing who is performing until just after the lights go out. A short film about the artist is played, and then the show starts. To top it all off, 100% of the proceeds from the ticket sales go to help funding local charities. Since STL began, every show has sold out and they are now going on the road and taking the concept to other communities. Curious? Click here to get to the website and explore the concept. There is another really well made video on this site that I recommend called "STL The Movie."

I wonder how long until they reach Lafayette...